Important: This is article applies to Sunrise B and AdultBlock customers only.

What are trademarks and service marks?

A trademark is a legally registered type of intellectual property representing a company and is used to identify products (goods). A company that sells products, such as shoes or clothes, would use a trademark. For example, the Apple logo is a trademark used on their products.

A service mark is a legally registered type of intellectual property representing a company and is used to identify services. A company that offers services, such as plumbing or airline flights, would use a service mark. For example, “United Airlines” and “Fly the Friendly Skies” are service marks referring to airline flights.

Trademarks and service marks protect words, phrases, symbols, designs, logos, names, or any combination of these elements. Registering a trademark or service mark protects the business and reassures the public that it is verified and trustworthy. 

Note: To register a trademark, contact your local trademark office or agent. In the United States, visit the United State Patent and Trademark Office website at

What is the Trademark Clearinghouse (TMCH)?

The Trademark Clearinghouse is a consolidated database of validated and registered trademarks and service marks established by ICANN that protects against infringement within the domain name system. The TMCH is not a trademark office.

Note: To register with the Trademark Clearinghouse, visit their website at

What types of marks are eligible for inclusion in the TMCH?

Four types of trademarks or service marks are eligible for inclusion as listed below:
  • Nationally or regionally registered trademarks or service marks from all jurisdictions.
  • Trademarks or service marks that have been validated through a court of law or other judicial proceedings.
  • Trademarks or service marks that are protected by a statute or treaty in effect at the time the mark is submitted to the Clearinghouse for inclusion.
  • Other trademarks or service marks that constitute intellectual property may be recorded in the Clearinghouse by arrangement with a registry.

Note: For more information on how to setup and manage your trademark with the TMCH, visit 

 Important: No information contained in this article should be construed as legal advice from Group, Inc.