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Search engine optimization (SEO) keywords are the keywords and phrases in your website copy that make it possible for people to find your website when people are searching for businesses like yours.

Two different types of keywords include:

Head Terms

Head terms are shorter and more generic keywords that average one to three words in length. A few examples of head terms include:

  • Wrench
  • Horror Movies
  • Law firm

Long-Tail Keywords 

Long-tail keywords are longer phrases that are typically three or more words in length. A few examples of long-tail keywords include:

  • Hardware stores nearby
  • Horror movies watching online
  • Criminal defense lawyers near me

Selecting the Best Keywords

The best keywords to add to your site copy stem from the main categories that make up your business. For example, if your business is a bakery, then your head term keywords may include:

  • Cake
  • Bread 
  • Muffins

Your long-tail keywords may include 

  • Where to get a birthday cake
  • Cupcake stores near me
  • Top-rated bakeries

The key factor that drives customers to your website is the selection and usage of the right keywords. Check out the Related Articles section for more articles to help you get started.