Important: This article applies to customers only.

Note: This article is applicable to Facebook Advertising Plus and Facebook Combo customers only.

What Is the Pixel and How Can It Benefit Me?

The Facebook pixel is an analytics tool that measures the effectiveness of your advertising. We use the Facebook Pixel to understand the actions people are taking on your website so we can optimize your advertising campaign to reach the right people. From seeing how many people revisit your website to checking how many people contact you from Facebook, the pixel can do it all, but only if it’s properly added to your website.

Non-Compatible Websites

The following list of third-party websites will not allow you to install the Facebook pixel:

  • Amazon
  • Top Hatter
  • Etsy
  • AliExpress
  • Ebay
  • Multi-level Marketing—similar websites as Mary Kay, Tupperware, and LulaRoe

If you have one of these, you can absolutely still benefit from advertising on Facebook. You will still have access to all the reporting and metrics Facebook offers, just not the visibility into metrics from your website that the pixel offers.

Need Help?

If you have questions at any time or need additional assistance, please contact the Facebook Support team at 1-800-757-6861, Monday through Friday, 8 AM to 8 PM ET.

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