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Important: This article applies to Web.com customers only.

Here are the benefits that you can expect with your Facebook Advertising service.

A Custom-Designed Facebook Business Page

Each page includes cover and profile images and a personalized About Us section that is designed to appear in the Facebook Graph Search to help achieve a strong ranking in Search Engine Results.

If you already have a Facebook Business Page, our social media experts will provide recommendations to help get stronger results from your existing Facebook Business Page.

Custom Strategy and Consultation

A personalized marketing plan is created to outline the advertising strategy we’re going to use to help achieve your business goal. As an added bonus, a social media expert will reach out for an initial consultation to go over the features of your service with Web.com before your first campaign goes live.   

The social media expert will review these features with you:

  • Your Facebook Business Page
  • Campaign strategy and audience targeting
  • Campaign results and how to view them in your custom Facebook Scorecard
  • Feedback and how to submit and answer any questions you may have

After your first campaign is live, you’re encouraged to call our Facebook Support Team anytime you have questions or want to provide feedback.

Customized Monthly Campaign

Each month, we’ll launch a new Facebook advertising campaign, designed to drive more visitors to your website. Our goal is to bring in 200 clicks per month! If you’d like to drive even more website traffic, please reach out to our Facebook Support Team at 1-800-757-6861 to learn more about adding additional ad spend to your campaign.

Monthly Performance Recap

At the end of each month, a Facebook specialist will review your campaign’s performance and outline any necessary strategy updates we’ll be making for the next month in a recap that you will receive via email. Be sure to check your email each month to see how your campaign performs over time.

Facebook Pixel

In order to get the best results, a Facebook pixel will need to be installed on your website. A Facebook pixel is a snippet of code that enables us to track the actions visitors take on your website, like visiting a specific landing page or submitting a contact form. The Facebook pixel also allows us to create custom and lookalike audiences so we can target even more people who look like your customers.

Easy-to-Read Customer Scorecard

The custom Facebook Scorecard allows you to track your campaign performance over time and see how your target audience is responding. You can also check out your campaign before it goes live and communicate with us directly to share your feedback. We recommend sharing your feedback with us about once a month. That way, we can learn more about your business and create more relevant campaigns on your behalf.

Ongoing Customer Support

If you have questions, we are here to help! You can contact our Facebook Support Team at 1-800-757-6861, Monday-Friday 8 A.M.-8 P.M. E.T.