This article has answers to common questions to help you get started with your .mobi domain name extension.

What Is .mobi?

.mobi is an extension that signifies to users that the website has been designed to be easily viewed by users who access the Internet on their cellular phones or other mobile devices.

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Who is mTLD?

mTLD is the registry for the .mobi domain name. A registry is the organization responsible for the administration and maintenance of a domain extension. Network Solutions® accesses mTLD's registry database to register and maintain domain registrations on behalf of our customers. mTLD is supported by a variety of mobile companies, device manufacturers and Internet content providers.

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Who can register a .mobi domain?

Anyone can register a .mobi domain, but they must meet the following requirements:
  • The .mobi name must be between 3 and 63 characters.
  • You can use letters from A to Z and numbers from 0 through 9.
  • No spaces or special characters are permitted.
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Setting up Your .mobi Website

In setting up your .mobi website, you will learn about the website standards and rules.

What are the mTLD .mobi website standards?

Because the intent of .mobi is to provide easily viewed content for mobile Internet users, there are some mandatory rules for developing a .mobi website. When registering a .mobi domain, the registrant is agreeing to follow the .mobi guidelines for website design and creation.
Some of the mandatory rules include:
  • No frames should be used in the design of the website.
  • Visitors to a .mobi site must be able to view a page that is capable of being displayed in their browser. Website owners must use a format that mobile devices support or use an XHTML-Mobile Profile 1.0 or higher.
  • The .mobi site must work with or without the www in the domain name—for example, and
The .mobi Web Developer's Guide was developed by mTLD, the .mobi registry, to assist .mobi registrants in creating mobile-friendly websites. This guide includes both the mandatory rules and best practices to ensure that users can easily view and interact with the content from their mobile devices.

mTLD have also suggested best practices that make your .mobi website even more user friendly. Best-practice topics include help with the following areas:
  • navigation and links
  • Page layout and content
  • Page definition
  • User input
Non-compliance with the mandatory rules may result in a service suspension.

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What happens if a .mobi website fails to comply with the mTLD mandatory rules?

mTLD audits all .mobi domain websites for compliance with the mandatory rules. The .mobi registrant will be notified and given 60 days’ notice to update their website to meet the compliance rules. If the .mobi website is not made compliant, then mTLD places the domain in a hold status, which means that the domain will not resolve to the Internet.

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